River cruising is still gaining in popularity, according to the Passenger Shipping Association. “Holidaymakers have long been attracted to the relaxed life that river cruising offers, but now our members are responding to increased demand by expanding their fleets and introducing new, exciting itineraries for winter 2010 and for next year,” explained PSA’s Director Bill Gibbons. As part of this industry expansion, AMAwaterways has launched its seventh ship, the MS Amabella and the industry’s first ‘suite ship’ Avalon Panorama will debut in May. Half of the itineraries for the ship’s 2011 season are already sold. Meanwhile, Shearings has introduced two new vessels and recorded a 23% increase in bookings. New itineraries are also available with Page & Moy, Australian Pacific Touring (APT), Elegant River Cruises and Swan Hellenic.