Branson to launch Virgin Hotels

Branson to launch Virgin Hotels

Richard Branson has announced that Virgin will move into the luxury hotel market. Virgin Hotels is set to become a four-star chain targeted at ‘high income, well-educated, metropolitan “creative class” customers’, according to the Daily Mail. Properties will initially open in North America, with destinations such as New York, San Franciso, Miami, Boston and Los Angeles in the pipeline.  The hotel group will eventually launch worldwide to rival the W brand and Andaz.

Gary Marshall
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Gary Marshall
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