Northern Territory uses Corrobee to target UK trade

Northern Territory uses Corrobee to target UK trade

Tourism Northern Territory has revealed it will use the upcoming Corrobee Europe 2011 show to promote the destination in the UK. The board’s Sales and Marketing Manager for United Kingdom, Ireland, Netherlands & Nordic George Christakis told Travel Daily that it was “gearing up to meet up to 320 agents from the UK, Europe and South Africa” at the event, which will be held in Darwin. “I think one of the main messages we’d like agents to take away with them is how the Northern Territory really does have something for everyone - whether that be a city holiday, trekking through National Parks or catching a glimpse of the wildlife offering we have,” he explained. Christakis explained that agents can get involved in the event through the Aussie Specialist training programme. “Once agents become an NT specialist, they qualify for our fam and training programme as well as Corroboree  – a combined mega familiarisation and training workshop event exclusively for Aussie Specialist travel agents from retail outlets and key wholesalers/tour,” he added. Northern Territory has already built awareness in the UK after its Tourism Minister met with Etihad and Malaysian Airlines in London this month. Christakis said the trip by Hon. Malarndirri McCarthy presented an opportunity to ‘strengthen ties and discuss opportunities’. “International flights and domestic flights to the Northern Territory have been on the increase and we will be working hard in the UK to ensure we maximize opportunities to promote the Northern Territory whenever we can,” he revealed. In addition, Tourism NT held a networking event in Manchester earlier this month and will attend several tradeshows during the year. “We definitely try and get out to meet agents and operators whenever possible as it’s a great way to learn about what the end consumer thinks to the destination and how we can more people down to the Northern Territory from a wider point of view,” said Christakis. Meanwhile, Tourism NT continues to target the youth and working holiday market, as well as ‘experience seekers’. Christakis said the tourist board was ‘extremely pleased’ with the interest generated from its promotion with Flight Centre and radio station KISS 100.

Gary Marshall
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Gary Marshall
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