Abu Dhabi uses WTM to push leisure sales

Abu Dhabi uses WTM to push leisure sales

Abu Dhabi Tourist Authority has signed a three-year Premier Partner deal with World Travel Market (WTM) to help boost leisure sales. Through the deal, ADTA is looking to balance its business and leisure tourism profile, focusing heavily on the launch of Ferrari World Abu Dhabi. “Our leisure proposition is growing with new attractions, tours and services emirate-wide and, in conjunction with our expanding stakeholder base, we will be pushing this aspect strongly at World Travel Market 2010,” said ADTA’s Director General Mubarak Al Muhairi. The emirate saw an 18% increase in UK visitors last year.

Gary Marshall
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Gary Marshall
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