TUI has revealed it will roll out more concepts in the future following ‘strong booking activity’ this quarter. The operator revealed it will continue to focus on its ‘differentiated products’ in the future, particularly on exporting its Sensatori, Splash and Holiday Village concepts in the UK. “We continue to believe that our strategy of focusing on differentiated products, turning around underperforming businesses and growth initiatives will enable us to achieve our medium term margin roadmap,” explained TUI Chief Executive Peter Long. Meanwhile, TUI recorded an overall 10% increase in total sales for summer 2010, with long and medium haul travel showing the most growth. ”Since our last update, we have performed well in the lates market for summer 2010 and the majority of our programmes are now almost fully sold. This shows that demand for our holidays remains healthy despite the previously highlighted shift towards a later booking trend in the UK,” said Long. He added that the operator had benefited from the failure of smaller companies as it has raised awareness for consumer protection. “We have benefited from this flight to quality as well as the return to more normal weather conditions across Northern Europe after the earlier period of good weather,” Long explained. In addition, TUI revealed that the winter season was 31% full but was ‘encouraged’ by trading, particularly in light of the late booking trend. “Booking activity has accelerated across all source markets in recent weeks for winter 2010/11 and trading for summer 2011 has started well,” explained Long. Summer 2011 sales are up 5% and advanced payments are set to boost the operator’s net debt this quarter.