Marriott and AC to form new brand

Marriott and AC to form new brand

AC Hotels and Marriott International have announced that they will form a joint venture for Europe and Latin America. The brand, named AC by Mariott, will have AC’s urban-style four-star concept with Marriott’s global systems, distribution and sales platforms including the Marriott Rewards programme. At the launch of the venture, more than 90 AC hotels in Spain, Italy and Portugal will be re-branded AC by Marriott. Future hotels would be added to the portfolio under both management contracts and franchise agreements. The brand is expected to launch next year, with AC;s Antonio Catalan leading the team. Marriott’s European President Amy McPhearson will support on key functions in Europe.   

Gary Marshall
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Gary Marshall
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