Germany reports rise in UK arrivals

Germany reports rise in UK arrivals

Germany witnessed a 14.3% increase in visitors throughout the month of June, according to the destination’s tourist board. New flights from London and Manchester have been launched this year and the German National Tourist Office (GNTO) is confident that is marketing initiatives will continue the upward trend. GNTO’s Wibke Carter told Travel Daily that the UK is the destination’s fourth largest market after the Netherlands, Switzerland and the US. “More than 2.2 British overnights stays have already been counted in Germany this year,” she revealed. “Last year 1.7 million Brits visited Deutschland.” City breaks were amongst the most popular style of holiday as Cologne, Hamburg and Berlin count Brits as their top market. “Germany’s central location in Europe makes it an ideal destination for a quick city break or a weekend getaway,” explained Carter. She said the country’s events also draw people in. “There are visitors that come for big events like the Oktoberfest, the Christmas Markets or sports events like the upcoming FIS Alpine World Ski Championships 2011,” said Carter. “Another big group is the coach travellers whose favourites are Bavaria, Black Forest and the Rhine.” The tourist board has several trade initiatives including yearly fam trips; workshops such as the Germany Travel Show (to be held in 9 February) and training sessions for agents through personal visits or webinars.

Gary Marshall
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Gary Marshall
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