Croatia National Tourist Board has witnessed 5% growth in UK arrivals for the first half of the year. The tourist board has attributed the success to a recent Post Office report, which showed that a 6% improved pound-kuna exchange rate had become the eighth best seller. Kuna sales increased 4% throughout June-August and 10% in August alone. In addition, there are more routes than before. “There are a greater number of low cost airlines now featuring Croatia and a wide choice of regional departures,” Croatia National Tourist Office’s Director Meri Matesic told Travel Daily. “And they continue to launch more routes - for instance - in February next year, easyjet is commencing a Gatwick - Zagreb route.” She added that this had changed the type of holiday that Brits were taking. “Traditionally, beach or island hopping package holidays were the draw, plus the sailing opportunities the islands and coastline offers, but now, with the advent of low cost carriers and the development of tourism, more and more visitors are returning to Croatia to experience special interest holidays such as spa, activity, medical, culture, gastro and wine as well as city breaks,” explained Matesic. Meanwhile, the tourist board continues to run its fam trips and business workshop, ‘Buy Croatia’. CNTO also organises meetings between Croatian hoteliers and British tour operators to generate interest and sales.