Domestic tourism businesses push staycation promotion

Domestic tourism businesses push staycation promotion

Tourism in England is set to be given a boost following new marketing and products from VisitEngland, the Hoseasons Group and Bourne Leisure. As the country anticipates cuts across the public sector, including travel and tourism, VisitEngland’s Strategic Communications Manager Sarah Long said the association had formed an agreement to help tourism function when money dries up.  In addition, the association wants to focus on domestic tourism to boost the tourism industry and the UK’s economy. “Although the BRIC market has been named as an important one, we see potential in Brits after number were up 18% last year,” explained Long. “The latest figures are on par and we are showing that a holiday in England can be part of the mix.” Hoseasons Group Managing Director Geoff Cowley backed the scheme by calling on the private domestic tourism industry to promote holidays in the UK. “We know that VisitEngland and other country-based tourism bodies are likely to face spending cuts, and they simply can’t be expected to do more with less,” Cowley added. “This means that private tourism businesses are going to have to get more involved in the positive promotion of the UK as a destination, and as the biggest self-catering operator we plan to play a leading role in this.” As a result, the operator is set to offer a ‘Brits on Budget’ programme to provide affordable breaks. It will also expand its Go Active and Autograph ranges, which have been popular with customers this year.

Gary Marshall
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Gary Marshall
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