Snowsports market falls by 12%

Snowsports market falls by 12%

The UK snowsports market fell by 12% across all sectors in 2009/10 according to the Ski Club of Great Britain’s annual Snowsports Analysis report. The decline has been attributed to reduced capacity by tour operators, the weak pound and a lack of confidence in the economy. However, the report does indicate that confidence is returning to the industry as the pound strengthens and resorts attract UK visitors. “Although last season saw a decline in the UK snowsports market, this was to be expected after significant capacity cuts by tour operators and the economic situation last winter,” Ski Club Chief Executive Caroline Stuart-Taylor. “Many people who have taken two snowsports holidays in the past may only have taken one, and new people may not have been coming into the sport. But optimism is returning to the snowsports market and we are hopeful that the market will at least maintain its position for the forthcoming winter.”

Gary Marshall
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Gary Marshall
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