Business travel needs to evolve, says Amadeus

Business travel needs to evolve, says Amadeus

Amadeus’ annual business travel event has identified new industry challenges including the rise of social media and the need for business travel to learn from the consumer sector. More than 100 delegates, including travel management companies and high-profile corporations, attended Amadeus’ annual event in the south of France. On the agenda were issues as wide ranging as HR, community-targeted travel and the evolution of business travel. “The social media explosion is here to stay, making the business traveller more savvy than ever,” commented Vice President of Multinational Business & Corporate Travel for Amadeus Albert Pozo. “The business travel industry can learn from the way leisure travel has successfully used social media to leverage all the new possibilities to create new business. At the same time we need to be conscious of how this would work for corporate travel purposes, and the value that it could provide travel managers to better steer their travel policy, while at the same time delivering a better service and experience to the traveller.” Speaking at the event, Ron DiLeo, Executive Director of the Association of Corporate Travel Executives (ACTE), said that business travel industry needed new ideas and some degree of activism to drive change. “The industry lacks new talent coming into the industry as compared to twenty years ago,” We need to think about how to attract new people and fresh thinking into the business travel space and with it, new material to work with.”

Gary Marshall
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Gary Marshall
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