Eurosport is throwing its weight behind World Travel Market in recognition of the growing importance of sports tourism. The sports entertainment media group is sponsoring the new WTM Sports Pavilion, which is being unveiled this year and will feature some of the most iconic sporting venues in the world, and the Sports Conference. “We are pleased to extend our partnership with WTM as official sponsor of the new WTM Sports Pavilion. As Europe’s leading sports entertainment group, Eurosport is convinced that sport tourism is a dynamic industry which significantly contributes to the economic development and popularity of touristic destinations and sporting events,” said Eurosport Global Commercial Director Olivier Fisch. “Through our partnership with WTM we will share our media owner experience to demonstrate why sports and tourism are perfect partners.” Meanwhile, World Travel Market Chairman Fiona Jeffery said the news was testament to the significance of the sector and the desire from all parties to ensure its success.