Visit Wales has launched a trade website in an attempt to provide more consistent B2B communications. Following responses collected from the Travel Trade Tipping Point Research Study in 2008, the association has decided to feature the key product areas identified by buyers. These sections are: sightseeing, heritage, walking, golf and learning English. It also includes Wales’ trade-friendly products such as the CADW Explorer pass for commissionable castle visits, official tourist guides and a list of operators. The accommodation search will also include information about the commission or services offered by particular properties. “Our new website is a crucial tool to attract, inform and inspire the leisure travel trade and business tourism market, and is central to our new B2B approach,” said Visit Wales’ Product Marketing Manager Clare Dwight. “It is purposefully image and information heavy and text light. We’re hoping to inspire people while also providing practical essentials and sign-posting buyers to where they can seek further guidance if they need it.” As a result the site, which can be found at www.traveltrade.visitwales.com, will feature itinerary ideas, the latest product news and multi-media resources such as videos, facts and images for agencies to use. It also has four search tools so buyers can find an attraction, operator, accommodation or venue.