Swan Hellenic has developed another series of podcasts for the new winter 2011/12 programme. The sales tools, which can be downloaded from www.swanhellenic.com/podcasts or from iTunes, are narrated by Paul Carter, cruise director of Minerva. He will offer insight into the cruise line’s ships, their ports of call and excursions available. “We are always seeking new ways to get the unique nature of our product across in our marketing and Paul brings with him over 23 years experience at sea and an extraordinary passion for the Swan Hellenic brand,” said Swan Hellenic’s Head of Marketing Jo Dewing. “Our trade partners are able to use the podcasts on their own websites or email them to clients which will present a key selling opportunity, further strengthening and supporting the experience for customers.” New destinations featured in the podcasts include North Africa, Asia and the Middle East. Swan Hellenic has also experienced a month of ‘very high sales’ and has limited availability until May 2011.