Worldhotels offers brand to upscale hotels

Worldhotels offers brand to upscale hotels

Worldhotels has announced it will now offer its brand to independent four and five star hotels. Under the roll-out, more properties will be able to feature the name while maintaining their own look. Within this market segment [outside the US], we have identified the need for a branding solution which offers hotels all the benefits of a global hard brand while still allowing them to keep their own unique character,” said Robert Hornman, managing director of Worldhotels. “We are aiming at new hotels as well as member hotels interested in adapting their affiliation.” Hotels in Frankfurt, Vienna, Almaty, Munich and Hamburg will launch under the scheme next year, with another 45 expected to join by 2013. 

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: