Global hotel alliance Great Hotels of the World (GHOTW) is to launch a series of community-based leisure travel websites as part of a new innovative new marketing strategy. The new series of ‘content hubs’ will provide a place for like-minded travellers to find inspiration for their next trip and to share information with a mix of editorial and community-focused interaction. “The last decade has seen tremendous change in the way people are booking leisure travel,” said Carly Gotz, GHOTW’s group director of sales and marketing. “Our research shows that an increasing number of consumers are planning holidays around specific experiences which in turn influences the way hotels are searched for online. Our new ‘Pure’ websites will appeal to these travellers and make it easier for them to find suitable hotels online.” The ‘Pure’ websites will launch at the end this year and the collections include Pure Golf, Pure Spa, Pure Romance, Pure Honeymoon, Pure Heritage, Pure Lakes & Mountains, Pure Gourmet, Pure Art & Design and Pure Weekend.