Val d’Isere recognises importance of British market

Val d’Isere recognises importance of British market

Val d’Isere has chosen Britain as its inspiration for this year’s alpine skiing championships due to the strong tourist connections between the resort and British market. Marc Bauer, the village’s major, told Travel Daily that British tourists account for 60% of Val d’Isere’s international visitors and described the bond between the nationalities. “The British market always been important as it was the first to visit Val d’Isere and has been the biggest since,” he explained. “Every year we hold the championship and this year we’ve chosen to present the British. This will also be used to push tourism.” In addition, Val d’Isere is set to launch a new ski area and open two hotels this season to provide more for the British market. The new pistes will be ‘ungroomed but secure’ to give the feel of an off-piste ride and there will also be a course for children. Bauer added that new buses and a more pedestrianised area had been formed.

Gary Marshall
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Gary Marshall
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