Birmingham Airport rebrands to attract passengers

Birmingham Airport rebrands to attract passengers

Birmingham Airport has ditched ‘International’ from its name as part of a rebranding. The new identity is said to focus on world connectivity, with the intention of the regional airport becoming a ‘global airport’. “Our current brand identity doesn’t reflect what we’re about now and what we aspire to be in the future,” said Paul Kehoe, the airport’s CEO. “We want to embrace the fact that we can connect people to over 400 different places worldwide and want people to feel proud and excited about the opportunities that lie ahead.” He added that the airport was looking to tempt people away from the ‘Heathrow problem’ and think about closer airports. “There are around eight million people living within an hour’s drive of the airport but less than 40% of this demand uses Birmingham,” explained Kehoe. “We are determined to increase this figure over the next few years. We want people to think about their journey in a new way, and not to be bound by old habits.” The new brand will be used throughout Birmingham’s new

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: