Kenya Tourist Board focuses on exotic golf marketing campaign

Kenya Tourist Board focuses on exotic golf marketing campaign

The Kenya Tourist Board isbidding to lure UK holidaymakers and tour operators with the promise of theworld’s most exotic golfing destination. With 39 premier golf courses in thecountry, the government is now shying away from its traditional reliance on thecountry as a safari and beach holiday destination and expects its aggressive golfmarketing campaign to reap benefits next year. “Golfing tourism in Kenya hasnever been exploited to its full potential,” said Khalid Salim, the tourismauthority’s PR and communications manager. “Exotic golf will be a big traveltrend next year and we’re hoping to lure around 15,000 travellers. Our big challengeis that travel agents and tour operators have to become desensitised to Kenya asjust a safari or beach holiday destination - they need to diversify and  our job as a tourist board is to get this commercialbuy in from the travel industry.”Despite, a drop in UK travellers to themajority of long haul destinations Kenya has seen its arrival figures boostedfrom 107,000 from January to August last year to 113,000 for the same period in2010. The Kenya Tourist Board is expecting to close the year on 150,000 UKarrivals for the calendar year.

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: