Dubai hotels taps new markets to stop "price-wars"

Dubai hotels taps new markets to stop "price-wars"

Hoteliers in Dubai are turning to new markets to help stop the “price-wars” introduced by a drop in arrivals from Europe. According to Taj Hotels, emerging markets like China, South Africa and India are now an increasingly important for the UAE’s tourism industry. “We have seen bookings from Europe down by three percent particularly those from UK, Germany, France, Italy, Russia, Turkey and also Scandinavian countries” said Andreas Mueller general manager Taj Palace Dubai. “This has forced us to look at new source markets to plug these gaps.” Key source markets for Dubai have always traditionally been the GCC, UK, India, Iran and Saudi Arabia, however the city is fast becoming a preferred tourist destination for several new and emerging markets. “India’s economy is strong which creates cash rich middle class travellers ready to travel and explore,” added Mueller. “Hotels in Dubai have been in a very comfortable position for a very long time with demand far outstripping supply. But this has changed drastically since last year because of a massive new supply of rooms which in turn has lead to the all-too-familiar price wars that we see now. It’s a situation that I don’t see changing anytime soon.”

Gary Marshall
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Gary Marshall
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