Etihad reaches one millionth member of loyalty programme

Etihad reaches one millionth member of loyalty programme

Abu Dhabi-based national carrier has announced that it has reached its one millionth member of its award-winning loyalty programme. Mr Frithjof Hilgers, flying from Abu Dhabi to Munich yesterday, was announced as the one millionth Etihad Guest member and was the lucky winner of 100,000 Etihad Guest Miles. “In just over four years, we have built a world-leading programme for our loyalty guests,” said Peter Baumgartner, Etihad Airways’ chief commercial officer. “Acquiring one million members in this time is a remarkable achievement and proof of the benefits that our innovative approach to a loyalty scheme delivers. Etihad Guest is targeting another half a million members over the next two years, and with the continued enhancements to our programme and the provision of more and more unique benefits - particularly for our top tier members - we are confident we will reach this target.”

Gary Marshall
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Gary Marshall
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