England positive about 2011 tourism prospects

England positive about 2011 tourism prospects

UK tourism businesses and hotel owners are positive about their prospects for 2011, according to VisitEngland. A new poll by the tourism board found that four out of five businesses said they were satisfied with visitor numbers during September and October and optimistic for the coming months. Reflecting trends seen throughout the year, performance varied by accommodation type, with around 45 per cent of self-catering, hotel and B&B operators reporting an increase in guests over autumn compared to nearly a quarter of camping and caravanning businesses. According to The UK Tourism Survey, which polled 500 operators, trips from January to August are down 3 per cent this year compared to the same period last year. However, despite this slight downturn the UK continues to experience double digit growth with holiday trips up 11 per cent in 2010 compared to 2008, pre credit crunch. “This study gives us a positive picture straight from the from the coal face, from the people running accommodation businesses who are catering to the needs to our visitors everyday,” explained VisitEngland chief executive James Berresford. “We know for sure, that perceptions of holidaying in England are changing as Brits who chose to holiday at home last year have repeated the experience this year. The future is bright for tourism in England. We have a decade of sporting events to look forward to, some of the world’s best theatres, museums, restaurants and countryside on offer and which other destination can boast a royal wedding in 2011.”

Gary Marshall
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Gary Marshall
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