Hotels ‘fear’ green practices, says green tourism expert

Hotels ‘fear’ green practices, says green tourism expert

Hoteliers will not adopt green policies because they are ‘afraid’ of them, according to the Green Tourism Business Scheme (GTBS). Andrea Nicholas, managing director of the initiative, has claimed that 80 percent of businesses misunderstand green practices, dismissing them as too complicated or time-consuming. Nicholas said hoteliers also think that customers do not care about sustainable initiatives and the benefits take too long to realise. “Hoteliers need to appreciate the bigger picture, which is that greening is not only an essential part of competitive positioning but also to a great extent straightforward in implementation and quick to deliver savings,” said Nicholas. “The tourism sector must adopt a supportive, handholding approach to ensure that groundless prejudices do not threaten sustainability efforts.”

Gary Marshall
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Gary Marshall
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