Shangri-La and GTA sign distribution agreement

Shangri-La and GTA sign distribution agreement

Gullivers Travel Associates (GTA) by Travelport, a global travel wholesaler and Shangri-La Hotels & Resorts, have announced a new and enhanced multi-year distribution agreement. The new deal builds on a long-standing relationship and will see the dynamic distribution of properties and room types across Shangri-La and Trader’s portfolio of 68 luxury hotels and resorts throughout Asia, North America and the Middle East. GTA’s travel agency and tour operator customers can now access Shangri-La’s inventory of more than 30,000 rooms in real time. “GTA has an unparalleled global footprint of ground travel suppliers and through this new dynamic inventory deal, accredited agents and tour operators around the world will be able to access our range of room types and rates in live availability,” said Kent Zhu, group director of sales and marketing at Shangri-La. “It gives us great pleasure to continue our relationship with GTA and we look forward to the business prospects this will provide as we embark on new hotel developments worldwide.” The Hong-Kong based five-star chain will benefit from distribution across GTA’s extensive network in 130 countries. Jesper With-Fogstrup, vice president global hotel strategy & EMEA sourcing with GTA, added: “Not only does our new agreement create outstanding distribution and marketing opportunities for Shangri-La, but it also represents a partnership with one of APAC’s leading hotel ownership and management companies - a brand that is synonymous with exceptional hotel experiences.”

Gary Marshall
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Gary Marshall
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