Travel industry on verge of a "golden age" says survey

Travel industry on verge of a "golden age" says survey

The baby boomer generation is on the verge of creating a new golden age for the global travel industry, according to a new survey. The Preferred Hotel Group poll, which analysed the behaviours of more than 2,500 adult travelers, found that baby boomers constitute almost one-half (47 percent) of active American leisure travelers. “Unlike their parents’ generation, baby boomers don’t consider themselves ‘old’ at 65,” said Lindsey Ueberroth, president of Preferred Hotel Group. “Our findings show that just the opposite is true. The Boomer generation is more physically active than any in history. And now, with more time available as they reach traditional retirement age, they say they are going to intensify their pursuit of travel, new experiences and adventure.” More than two-thirds (68 percent) also have a valid passport compared to the national average of just 22 percent. Ueberroth added: “The opportunities to serve the boomers are vast. We are going to serve them well and often. And, we are going to share in the growth and prosperity that they will generate. This is a turning point.”

Gary Marshall
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Gary Marshall
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