Foreign tourists rate eating British food as top activity, says survey

Foreign tourists rate eating British food as top activity, says survey

Holidaymakers rate eating in British restaurants as their favourite activity, according to a new VisitBritain survey. The poll found that 79 percent of overseas holidaymakers said eating in UK restaurants was their top activity, followed by shopping for clothes and accessories (67 percent), sightseeing at famous buildings and monuments (64 percent), and shopping for souvenirs (58 percent). Tourists also rated visiting local pubs (52 percent), museums (48 percent) and socialising with Brits (39 percent). “This detailed report gives us a fascinating insight into exactly what attracted 30 million overseas visitors to Britain last year,” said Patricia Yates, director of strategy and communications. “It strongly suggests people mainly come to see our famous sights but enjoyed the experience of our shopping and the restaurants. This is particularly great to see in a year which saw our restaurants winning more Michelin stars in 2010 than at any other time in the 35 year history of the gastronomic award.” In particular, foreign tourists were drawn to Scotland for an action-packed holiday, with an impressive 73 percent going sightseeing. A higher proportion (67 percent) also spent time relaxing in the pub than in any other part of Britain.

Gary Marshall
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Gary Marshall
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