ACE has announced that tickets for the UK Cruise Convention are now on sale. The annual event has launched an early bird offer for bookings before 31 January and it will feature the first invitation-only ‘Columbus Day’. This day, held on 3 May, will allow agent owners, managers and ACE ambassadors to meet business associates. Speakers on the day will include Andy Stuart, executive vice president of global sales and passenger services for Norwegian Cruise Line and Jan Swartz, executive vice president of sales, customer service and marketing at Princess Cruises. “The 2011 ACE UK Cruise Convention is focused on helping both managers and front line staff to increase their cruise sales,” said Flo Powell, director of ACE. “We’re delighted that two very senior cruise executives from the USA, Jan and Andy, will be in Southampton sharing their views and experiences of the competitive US cruise market.” Further guest speakers and a pre-bookable meetings service are to be launched next year.