Car hire to become cheaper in 2011, say UK operators

Car hire to become cheaper in 2011, say UK operators

Car hire industry experts have predicted that the cost of hiring a car will be significantly cheaper in 2011. In opposition to a trend that has seen prices rocket by as much as 500 percent in top summer destinations over the past few years, experts have said that 2011 is set to be a better year, partly due to car hire companies finding their feet post recession, purchasing more vehicles and growing their fleets. The upside for holidaymakers will also be more choice, more availability and competitive prices. “2011 will be the first time for a few years that customers could see a significant drop in car hire prices,” said Matthew Thornett, head of pricing at Holiday Autos. “However, we still expect to see prices and supply to be similar to previous years at peak seasons, such as Christmas, Easter and school holidays, and in popular destinations. Ensuring you book your hire car early will still continue to be important in 2011 to make sure you get value for money.” Sandra Downs, head of trade sales at Holiday Autos, added, “Make sure you search around, compare prices and whoever you book with, always check that the quoted rates are fully inclusive and include all necessary insurances and extras - you don’t want to end up paying over the odds for things you thought were included.”

Gary Marshall
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Gary Marshall
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