P&O Cruises focuses on discovery in new campaign

P&O Cruises focuses on discovery in new campaign

P&O Cruises has launched a new campaign to focus on the cruise line’s ‘discovery’ elements. The promotion will celebrate P&O’s British identity and highlight ‘classic cruise moments’ such as the champagne sailaway party and dining under the stars. “We can trace our roots back to 1837, now, our passengers are the latest in a long line of explorers who have discovered a different world with P&O Cruises, and so we felt it fitting to create our new brand campaign with them in mind,” said Philip Price, head of brand marketing at P&O Cruises. “As holidays at sea become increasingly popular it is timely that we return to brand advertising on TV for the first time in two years, to reinforce our position as Britain’s number one and show what makes a holiday with P&O Cruises so different from other cruise lines.”  

Gary Marshall
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Gary Marshall
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