The Prime Minister’s jobs summit has emphasised the importance of the hospitality industry as a jobs creator, according to the chief executive of the British Hospitality Association (BHA). Of those invited, including InterContinental Hotels Group and McDonald’s, several were major BHA-member hospitality industry groups. “In our report which we published in October - Creating Jobs in Britain - A Hospitality Economy Proposition – we said that hospitality could create 236,000 jobs by 2015 providing the right supportive framework was in place,” says Ms Ufi Ibrahim. “It’s critically important that government realises that this cannot be achieved alone. We need a positive partnership with government that recognises that policy and regulations can make or break this objective.” Ms Ibrahim said that, with the rate of VAT now at 20 percent, the British hospitality industry was operating at an even greater disadvantage to its European competitors than before. “We believe that the evidence gathered from this study will show that lowering the rate of VAT will stimulate greater demand from both the home and overseas markets, boost growth in the industry generally and help generate those 236,000 new jobs,” Ibrahim added.