More than half of British respondents choose good food and an inclusive breakfast as a top priority when making a hotel booking, according to a new survey. Research commissioned by Radisson Blu asked more than 2,000 Brits what best represented value in relation to price when it comes to booking hotel breaks. Fifty six percent chose good food as a top priority, over other indicators such as loyalty points, customer service or a recent refurbishment. Meanwhile, three quarters said that breakfast included in the price represented value for money. “This research really puts what the consumer perceives as ‘value’ into perspective and highlights the importance of providing good quality food for guests,” explained Mark Willis, regional director at Radisson Blu UK. “As belts tighten in this new age of austerity, it’s important to keep up with the consumer mindset. The definition of ‘value’ is changing, and the way we deliver ‘value for money’ hospitality is changing too.” Comparatively, the research also found that across the age groups, good food is of least importance to the 18 to 35s, who chose free WIFI and good location as better indicators of value.