M&C Saatchi is to work on VisitBritain’s new ”You’re Invited” campaign

M&C Saatchi is to work on VisitBritain’s new ”You’re Invited” campaign

M&C Saatchi is to provide a full suite of marketing communications services aimed at boosting tourism around the forthcoming Royal Wedding, The Queen’s Diamond Jubilee and the 2012 London Olympic and Paralympic Games. The agency will work ‘pro bono’ for the five-month period Jan-May 2011, when the campaign is due to be launched to consumers. The theme will be extending a message of welcome and inviting the world to visit Britain in the run up to, during and beyond 2012. “We are very excited to be working with one of the world’s most creative agencies - alongside some of the greatest companies in the tourism industry – on this landmark campaign,” said VisitBritain’s marketing director Laurence Bresh. “Recruiting M&C Saatchi to work on this account underlines the scale of our ambition to produce the best tourism marketing campaign that has ever been mounted by a host nation around an Olympic Games.”

Gary Marshall
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Gary Marshall
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