Great Hotels of the World (GHOTW), the London-based hotel alliance, added 63 new member properties to its global hotel portfolio in 2010. Since January last year, GHOTW received more than 400 membership applications to its niche sales and marketing alliance, accepting just 63 of these. 18 hotels were added to the GHOTW Luxury Collection , while 33 hotels were added to the GHOTW Premium Collection. “As the global economy emerges from recession, it’s clear to see hoteliers are looking for a little extra help and we’ve developed our services to respond to the ever-changing demands of modern hoteliers,” said Carly Gotz, group director sales and marketing of GHOTW. “It’s an exciting time for us with our brand new Pure lifestyle collections and we’ve already seen a massive surge in demand for membership which we anticipate to grow even further in 2011 and beyond.” Amongst the new members added during 2010 include hotels in new destinations including The Savoy Hotel in Moscow, Russia, Mantra Samui Resort & Spa in Koh Samui, Thailand, Casas Brancas Boutique – Hotel & Spa in Buzios, Brazil, The Grove in Hertfordshire, UK and The Ayu in Bali, Indonesia.