Record numbers of British travellers have no idea how much tax they are paying when they fly, according to a new report. The survey, commissioned by Travelzoo, a travel and entertainment deal experts, found that more than 85 per cent of respondents do not know how much tax is added to the cost of a flight. The good news for the travel industry, however, is this will not stop 87 percent of people from booking a holiday or trip in the coming six months. The results also revealed that nearly 70 percent of people in the UK will travel just as much in 2011 as they did in 2010, but they will be on the lookout for even better deals than those they found last year. “Consumer confidence for 2011 looks strong - people are planning to travel as much as they did in 2010,” said Caroline Sieg, a spokesperson for Travelzoo. “However, it’s fair to say that the recent changes to Airport Passenger Duty (APD) and VAT mean that the total cost to the consumer in terms of tax on the price of a flight has become an area of confusion and angst. In this time of belt-tightening people should be able to see where their money is going when they purchase a flight or holiday, and we appeal to all travel companies to make this crystal clear.” Meanwhile, one third of respondents said they would only book a holiday if they were offered a great deal. For 34 percent of respondents, it is essential that a destination offers great value for money in 2011, or they will travel elsewhere. Nearly half of all respondents plan to travel to a European destination, and 16 percent will travel within the UK on their next holiday.