2011 set to be the year for hoteliers

2011 set to be the year for hoteliers

Consumer confidence in the hospitality sector seems to be riding high, according to new analysis. Rubicon, a provider of historical and forward-looking market intelligence to the global hospitality and travel industry, believes that the recent UK VAT increase to 20 percent has done little to dent demand. According to Rubicon, while hotel average daily rates for January have risen considerably - 18 percent higher than this time last year - demand in the group market has risen eight percent. Demand has also increased year-over-year, indicating that guests feel secure in paying these raised prices. “2011 is looking to be an exciting year for both hotels and travellers with many commercial opportunities for both,” said Rubicon managing director for Europe, Andy Storey. “With major events taking place such as the Royal Wedding and the one year countdown until the Olympics 2012, hotels can take advantage of these forward-looking stats and adjust their rates accordingly to ensure they keep ahead of the competition. There also seems to be good news at last for hotel guests, with Rubicon data showing the best priced European cities to visit without tightening the purse strings too much.”

Gary Marshall
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Gary Marshall
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