‘Mature travellers are most adventurous,’ says tour operator

‘Mature travellers are most adventurous,’ says tour operator

Pensioners have been named as the most adventurous travellers, according to a survey by Leger Holidays. The tour operator’s research has matched previous studies  that the grey market, aged 55 or over, are a third more likely to travel off the beaten track. Results also suggested that younger generations were more lazy, as 47 percent of 18-24 year olds would be happy to spend their holiday on a beach, compared to 26 percent of over 55s. “We are increasingly finding the more mature travellers want to go more off the beaten track and have an experience they’ll never forget on their holiday - unlike the younger generation they don’t just want to sit on a beach, they want to get out and explore,” said Huw Williams, marketing director at Leger Holidays. “Our research also revealed that socialising and meeting new people was very much part of the holiday experience for the Golden Globetrotter generation.” Dr David Lewis, a psychologist who worked with Leger on the research, said that the internet has helped the grey market find its travel potential. “Golden Globetrotters gain encouragement from the fact that increasing numbers of their generation are grabbing life by the horn and modern media gives them a wider awareness of what is happening in the world,” he explained. “They often have a more balanced and mature approach to travel that comes from greater experience of life in general. In addition they may be bored with familiar places which they perhaps visited with their children, and that goes hand in hand with a natural desire to recapture some of the excitement and challenge of their carefree youth.”

Gary Marshall
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Gary Marshall
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