The Association of Corporate Travel Executives (ACTE) has announced that it will quiz university students on their expectations of working in the travel industry as part of the World Tourism Forum Lucerne. ACTE and the forum aim to analyse how the travel industry can attract, recruit and retain travel professionals and the results will be used to address the issues and challenges raised. The partnerships’ two fields of research will focus on talent management and the other will centre on reward and commitment, where the forum will work with PriceWaterhouseCoopers. “As world economies emerge from the current recessions we know that industry will face a different landscape and perhaps the most dramatic changes will be seen in the world of recruitment and retention of human resource,” said Professor Martin Barth, general manager for the World Tourism forum Lucerne. “A new war for talent will commence and expectations of employees may well be different from the past. The purpose of the research is to highlight the challenges, find solutions and then, with our partners, ACTE, help the travel industry meet those challenges head on.” All results will be revealed at the World Tourism Forum Lucerne in April (13-15th).