Hotel ratings lose star appeal, says survey

Hotel ratings lose star appeal, says survey

One in two Brits have been disappointed by a hotel they have stayed at, expecting more from its star rating, according to a new survey. Recent research from travel comparison website www.travelsupermarket.com shows that in many ways the hotel star rating system may well have had its day. Just six per cent of Brits surveyed said that the star rating was the biggest influence on their choice of hotel - compared to 13 per cent who cited reviews. Thirteen per cent of Brits also said that they didn’t care about star ratings at all, and a further eight per cent claimed they didn’t know they existed. “The current system relies on hotels paying to have an official rating completed, so we still see outdated ratings from a range of sources in hotels windows,” said Bob Atkinson, travel expert from www.travelsupermarket.com. “And we still face the issue of widely differing star ratings systems throughout Europe and the rest of the world just to add in additional confusion.” According to the Department for Culture, Media and Sport, the star rating system is to lose its state backing.

Gary Marshall
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Gary Marshall
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