RCI upgrades loyalty programme

RCI upgrades loyalty programme

Royal Caribbean International has changed its Crown & Anchor Society to incorporate a points based system. Passengers using the loyalty scheme will now earn Cruise Points and be separated into two new member tiers. “These latest enhancements to the Crown & Anchor Society will further help recognise our loyal guests when they sail with us,” said Betsy O’Rourke, senior vice president of Marketing, Royal Caribbean International. “We continuously listen and respond to our members’ feedback and have updated our loyalty programme to provide a more equitable way for our members to advance to the next level.” In addition, the Crown & Anchor Society website will allow members to see the latest offers for their tier.

Gary Marshall
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Gary Marshall
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