Wyndham unveils new TRYP logo and designs

Wyndham unveils new TRYP logo and designs

Wyndham Hotel Group has unveiled a new logo and designs for its TRYP by Wyndham brand. Its logo has been updated but maintains TRYP’s font, square shape and blue colour. The chain’s properties have also received an interiors makeover as part of the redesign. These aim to create an emphasis on social experience with a Mediterranean feel, ‘cosmopolitan essence’ and ‘energetic spirit’. A main feature of this is the open lobby space named Plaza Central, which will feature an interactive blog wall and house a gastro bar. “This is an exciting time and a perfect opportunity to unveil a fresh identity that captures the brand essence and the company’s commitment to growing the brand, clearly differentiating it from its competitors while continuing to focus relentlessly on increasing customer satisfaction and maximizing operational efficiencies as an international select-service brand,” said Daniel del Olmo, brand senior vice president of TRYP by Wyndham. “We feel strongly that our brand strategy will support our growth objectives, increase consumer preference among travelers looking for great locations at an affordable price and appeal to developers and hotel owners seeking a compelling alternative for existing properties or new projects in A+ locations in cities across the Americas and Europe.”

Gary Marshall
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Gary Marshall
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