One in ten use travel agents for research, according to survey

One in ten use travel agents for research, according to survey

Fifteen percent of British travellers use travel agents to research their holidays, according to new research. The survey conducted by Memonic, a note-taking software company, and YouGov found that two thirds of Brits choose to use the Internet to research, source and plan their holidays - rather than speak to traditional travel agents. “According to ABTA itself, over three quarters of the UK workforce holidayed in the 12 month period to September 2010,” said Dorian Selz, CEO of Memonic. “UK workers also took an average of 3.2 holidays; two in the UK and 1.2 abroad. Our research has found that 74 percent of online Brits that research holidays online are spending anywhere from at least two hours upwards researching each holiday online, with 20 percent spending eight or more hours, the equivalent of an entire working day, conducting research.”

Gary Marshall
Written by:
Gary Marshall
Posted On:
Posted In: