London continues to storm Superbreak bookings

London continues to storm Superbreak bookings

London has continued to be the top selling destination for holiday provider Superbreak. The company’s top six destinations remained in the same order as 2009, with Brighton moving up due to a 23 percent growth in sales. Northern cities of Chester, Manchester and Stratford-upon-Avon are reported to have had a strong second half of 2010. Ian Mounser, sales director at Superbreak, expects the trend to continue in 2011. “I think London will remain a strong number one this year, on the back of some big new show openings including the Wizard of Oz, Shrek The Musical and Ghost The Musical,” he explained. “It is possible that fewer shopping orientated breaks to the cities will be taken and we will therefore work with agents to ensure they are promoting the other reasons to visit them.” He added that high petrol prices could discourage customers travelling too far for a domestic break.

Gary Marshall
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Gary Marshall
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