Royal Wedding tourists make most of hotel rates

Royal Wedding tourists make most of hotel rates

London hotels are resisting the urge to hike prices, despite the fact that demand for rooms has more than doubled compared to last year, according to new figures. Rubicon, a provider of market intelligence to the travel industry, has used its unique data to reveal that exactly three months before Prince William and Kate Middleton tie the knot, hotels in the capital are resisting the urge to cash in. Average prices for the week of the wedding are up just 6.4 percent against 2010 even though the clamour for rooms has seen business increase a staggering 114 percent. Occupancy from two weeks ahead of the wedding are also up an incredible 121 percent. “This demand presents favourable circumstances for revenue and hotel managers during the celebration, as there is a clear opportunity for extended stays, possibly from overseas visitors,” said Rubicon managing director for Europe, Andy Storey. “As expected, hotel demand for the week of the wedding itself is already more than double the same time last year and that can only be good news for hoteliers in the capital.”

Gary Marshall
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Gary Marshall
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