Eurostar launches new social media campaign

Eurostar launches new social media campaign

Eurostar has launched a social media campaign - “The Lamest Excuse” - offering the chance to win free tickets to a wide variety of destinations across Europe. The campaign has been designed to raise awareness of the convenience of travelling by high-speed rail to a large range of destinations in Europe. To be in with a chance of winning a pair of tickets, entrants are encouraged to upload a video of their “lamest excuse” for wanting to explore one of Eurostar’s many cities across Europe. They are then invited to get people to vote for their entry, promoting their videos via social media. The videos with the most votes win a pair of return tickets to their chosen destination. The campaign will run for 12 weeks with a winner every fortnight. Daniela Glynn-Jones, social media and CRM manager at Eurostar, added: “This is a fun way of demonstrating that Eurostar is not only the gateway to Paris, Brussels and Lille, but also the natural link to more than a hundred destinations across France, Belgium, Germany, The Netherlands, and Switzerland. With cities such as Amsterdam accessible in just 4h16 minutes or Lyon in just 4h57 minutes, it’s never been so easy to explore everything that mainland Europe has to offer.”

Gary Marshall
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Gary Marshall
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