VisitBritain develops new TV channel

VisitBritain develops new TV channel

VisitBritain, the national tourism agency, has formed an innovative partnership with Geocast TV to develop, host and manage its new media site VisitBritain TV. Using a range of digital media including film, the media website will promote British people and events, enabling the millions of overseas tourists who come to Britain to get the most out of their visit. “The Royal Wedding this year and the London Olympic and Paralympic Games in 2012 will provide unprecedented media exposure all around the world,” said Justin Reid, head of digital and social media at VisitBritain.”We want to ensure we cater for the information needs and interests of both new visitors who are inspired to come to Britain for the first time and people who know us well and want to get under our skin more.” Richard Day, director of Geocast TV, added, “VisitBritain TV showcases Britain at its best, featuring events and programmes that will inspire people to explore more of the country.” VisitBritainTV can be visited www.visitbritain.tv

Gary Marshall
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Gary Marshall
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