Voyages of Antiquity has launched a loyalty programme to help maintain its 15 percent repeat business rate. The Odyssey Club will be automatically available to all past passengers of the cruise line and will provide special discounts, onboard activities and gifts. Meanwhile Orient Lines, which has the same owner as Voyages of Antiquity, has launched a reunion Mediterranean cruise for August 2011 onboard Aegean Odyssey. “Past, as well as future guests are vitally important to our business. We have already had a number of ex-Orient Lines’ guests travel with us and this voyage seemed an ideal way to bring more of them together for a cruise,” said David Yellow, managing director of Voyages to Antiquity.