Word-of-mouth adventure travel website launches

Word-of-mouth adventure travel website launches

An adventure travel website has been launched to provide travellers with word-of-mouth recommendations. The site, named Much Better Adventures, encourages people to make suggestions of accommodation, shops, guides, bars and restaurants that they would recommend to a friend, some of which will be rewarded with chances to win prizes. In addition, it aims to support local business and reward ethical practice. “In a world where most travel choices on offer are increasingly impersonal, mass produced and formulaic, there are many independent, individual and personal alternatives out there. They are normally the hardest to find online,” explained Alex Narracott, co-founder of Much Better Adventures. “Through encouraging word of mouth suggestions and reviews we hope to ‘revive the soul of adventure’, helping you connect direct to those who live locally, know the best spots and share your passion for a particular activity.”

Gary Marshall
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Gary Marshall
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