Tourism Queensland launches AUS$10 million bid to bring back trade

Tourism Queensland launches AUS$10 million bid to bring back trade

Tourism Queensland is pulling out all the stops to help mitigate the effects of ex-tropical cyclone Yasi on Queensland’s tourism industry, by launching a AUS$10 million backed campaign. Speaking yesterday, Tourism Queensland’s international director in the UK, Jane Nicholson, said Queensland’s tourism industry was experienced in dealing with extreme weather events and had emergency management procedures in place which had ensured the safety of tourists. “Queensland’s tropical north tourism industry is shining through in the wake of Tropical Cyclone Yasi, a category five system which crossed the Queensland coast on Wednesday 2nd February,” said Nicholson.”Queensland has a big task on its hands now to recover as quickly as possible and welcome visitors once more. The people who work in Queensland’s tourism industry are resilient, resourceful and well equipped with the tools to bounce back as quickly as possible.” Nicholson stated that Tourism Queensland will be rolling out the welcome mat with marketing and social media activities inviting visitors back to the state. She added: “We are taking action now, using planned marketing activities and funding made available as part of the AUS$10 million Tourism Industry Support Package, to get the message out that most of the state is open for business, affected regions are on the road to recovery and the time is right to invite people to come and visit.”

Gary Marshall
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Gary Marshall
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