More than 15 tonnes of Valentine’s Day flowers have been flown over from Kenya by Virgin Atlantic – a 44 percent rise on last year. Red, yellow, pink and white roses have been arriving in abundance in the UK over the last ten days, showing that Brits appetite for romance hasn’t diminished because of budget cuts. “It’s reassuring to know that even in these tough times, romance is still alive and well in the UK,” said John Lloyd, director of Virgin Atlantic cargo said. “Although the red rose is definitely the flower of choice for the romantic British male this year, we are also seeing large quantities of chrysanthemums from Cape Town and carnations from the US arriving into the country.” In the UK this Valentine’s Day one in three roses sold will be from Kenya and with more than 5,000 flower farms, many of them located in the Lake Naivasha region, the country has recently become the fifth largest flower exporter in the world. Virgin Atlantic has also reported that it is not just the Brits who are feeling the love this year, other romantic corners of the world include Japan, which has welcomed more than 10 tonnes of Kenyan roses, and the USA which has received more than seven tonnes via Miami.