Online travel agent Expedia has entered the Indian holiday market with Expedia.co.in. The website is said to focus on the family market, ‘cautiously independent experimental traveller’ and extremely adventurous experiential traveller following the results from a pre-launch survey of Indian consumers. According to the analysis, 65 percent of Indian travellers like to experiment and seek experiences in their holiday choices. “This includes an evolving group of travellers who like more control over their itinerary, exercising the power of personalising their own trips; from choosing their flights, to deciding the duration of travel, hotels as well as the holiday experiences that they feel are relevant to them,” explained Manmeet Ahluwalia, marketing head at Expedia. “Our ‘Build Your Trip’ packages provide all this and much more.” Dan Lynn, managing director of Expedia APAC added that he expects to see its number of shoppers increase by more than 150 percent following the launch.